By Keith R Lunt
The USB Pen has risen from an unheard of tool that technical geeks possessed and showed off to us lesser mortals to an item that any person and everyone carries. From students and teachers to the average person on the street, all and sundry can carry them. So they are an brilliant promotion opportunity.
But if you are sorting a USB drive for your marketing strategy, what is there to take into account?
Well, the answer is in all probability not that much, unless you want to make it a very superior product. Call up any suitable printing company, order the basic model of flash pen and provide them your logo. Then the advertising can start.
But these little tools are heaps more powerful than that. Why not take the opportunity to get masses more value from this tremendous device?
First, do you possess a product catalogue or instruction booklet? If so than this can be preloaded onto the flash drive before it leaves the printers. Want to make sure that they keep the catalogue? Then the information on the USB Pen can be protected so that it is not writable, so it sits on part of the stick that there is no admission to, other than reading it.
Next, why not get it shaped instead of just going for the basic model? The device can be formed into almost any shape that you want it to be. Whether that is a shape that matches your logo or represents the merchandise you sell is up to you. For haulage firms you can use a lorry, or a football for a sports company.
Add to the tool something to make it more practical. For example, a lanyard so that it can be hung around the necks of the receiver and it is simple to keep it with them. Maybe even customise the lanyard with your logo too for extra impact?
Or some of these can also include useful tools for example lazer pens. These can be very eye catching, literally, but by adding a tool to an already useful device, you are increasing the likelihood that the beneficiary keeps and uses the gift for a long time.
And do not disregard that the USB Pen does not just have to be printed on one side. You can have printing on both sides of the stick, which means that you are doubling the exposure. Or you can even team up with someone else and print a separate message on the reverse side.
And to finish, if you are managing an event for which you intend to give out logo gifts, then it is well worth getting a flash drive printed up with a appropriate logo and loading onto it the agenda of the convention or event, or even just recording on there the contents of slides of guest speakers.
This might seem a waste of time, but with the prolofication of the Netbook and laptops becoming so convenient, there is a decent chance that a lot of your attendees will have computing power at the fingertips and be able to follow the documentation throughout the event.
If you desire to discover more in relation to promotional USB flash pens, then call into our site. Or for other imaginative marketing talk, call into the blog.
Article written by Keith Lunt
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